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KEY POINTS TO LOOK OUT FOR IN THIS EPISODE:
What the heck are we suppose to say or do if you are following all the states rules and regulations but people still leave you an upsetting review due to the pandemic?!
What to do if your patient is ready to get treatment started but she has to finance it. So, you do the typical thing and check to see if she applies to "CareCredit" or another financing company... but only to realize she isn't approved for financing! Do you turn the patient down? Is there another option?! What do you do?! Jake has the answer!
How much money should you set a side every month/ year for your marketing. We want to make sure your marketing is effective and every single dollar you use for marketing, has a great ROI! But... how much is too much money? How much is too little? How can you find the right marketing methods and allocate more to that method for more results?
How should your schedule look this fall (September-November). You were probably not open , due to the shutdown, for months. Now that you are one and seeing everyone, there will most likely be a major dip and change this fall. What can you do to recover from this dip?
What do you need right now... a dedicated Marketing person in your office, such as a Marketing Coordinator, Marketing Director, etc.... OR do you need a full Marketing Agency? What are the pros and cons of each choice? This is what we will be talking about in this episode!
How can you easily, almost effortlessly, clean up your online presence. Lack of consistency in other directories harm your SEO and search terms. This means if your online presence is not up to par (at least) then you won't be on the first page of Google or you will be less relevant and credible to search terms like "dentist near me" etc. Basically, you want a squeaky clean presence so Google can help you out and favor your website.
Should you start doing direct mail right now, during the pandemic? Is it worth it or will you just lose money? If you are doing direct mail, should you boost the amount of mailers going out, slow it down and lessen the amount, or just stay the same? We discuss the numbers and stats to all of this in this episode.
What does a practice owner or established dentist typically look for when trying to hire an associate? Now, we understand that every practice owner and every practice looks for someone who fits into their culture buuuuut there is an underlying foundation/ structure that you (the associate) should have down. If you have these principles down, you will be much more able to work with the practice owner/ established dentist that you desire. We are also sharing this, so you (the practice owner) can have an outline of what you should be looking for when hiring an associate.
What it takes to retain patients. Sometimes we are trying and trying to bring in new patients and we don't realize that our existing patients are leaving right through our back door! Stop that! We need to retain these patients. In this episode we learn how. We also discuss the article the ADA wrote against the WHO regarding this pandemic.
How important video testimonials are and how exactly should you go about making the perfect video testimonial. Remember a video testimonial needs to be authentic, genuine, and have the ability to be shareable/ go viral. You want this video testimonial to be shared everywhere!
One of the absolute best ways to get new move-ins, new residents, and new families from your community... to come to your practice first! We also discuss where you can find a list of these new residents and how much this marketing strategy would cost you.
We know your team is busy, your front office is dealing with checking patients in, calling insurances and verifying, scheduling, etc... so sometimes when they are scheduled to post or engage on social media, they forget or it tends to be put on the back burner. This kills the consistency of your social media efforts and Facebook and Instagram's algorithm does not like this either! Therefore your social media marketing efforts are hindered. So what can you do? Listen to Jake as he discusses how not to only be effective in our social media marketing, but how we can lighten the load for our team while being extremely effective.
How to effectively make recalls without taking up too much of your front office's time! Jake shares with us the strategy to make recalls, follow-up with recalls, and how to get these patients to come in sooner (almost exactly at the 6 month mark).
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